Some of what you’re about to read was learned the hard way.
No matter who you’re briefing – or who you’re briefed by – there is almost always space for improvement. A brief won’t solve all your problems, because work is messy, and creative work can be even messier. But getting a good brief means that you can get to the messy and creative stages quicker – and with less hassle.
Here, in no particular order, are 10 tricks for making your briefing documents work for you. Use all of them, or none of them, or vary them and tweak until they’re yours.
I am an editor, author, translator and teacher based in the UK.
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